The following are the key trends for 2017.
Culture –AI Art — Artists today are utilizing artificial intelligence to create, curate, and collaborate on a level that was unimaginable just a few short years ago.
Tech and innovation —Augmented Reality evolves — The unexpected success of Pokemon Go put augmented reality in the hands of millions. Retailers and marketers are taking a fresh look at AR as Apple and other companies plan AR initiatives.
Brands & Marketing – (Dis)ability Advertising — In the United States, nearly one-fifth of adults, or 53 million people, have a disability. This ratio is expected to grow. Advertising is now starting to reflect this reality.
Beauty – Second skin — Researchers have discovered new materials that create a second skin to restore natural elasticity.
Health – Quantified Blood — The advent of home blood tests has brought a whole new dimension to tracking personal health.
Luxury – Artificial nature — Luxury hospitality brands create sophisticated artificial natural environments that allow guests to not only enjoy five-star service but also an environment they would otherwise not be able to experience.
