Bunyadi is London’s first “naked” restaurant. It celebrates an experience that feels like Pangaea, where everyone is welcomed. The pop-up, which was opened in June, only uses natural ingredients for its dishes and candles as lighting. Bamboo partitions and no phones are used to limit contact between diners and maintain privacy.

Seb Lyall is the founder of Lollipop and the collective behind The Bunyadi. “The idea behind this is to feel liberated.”

The restaurant has received positive reviews, and there is a waiting list of over 40,000 people. This suggests that it appeals to diners who are adventurous beyond the subculture usually associated with nudism.

A no-clothes dining event was held in Melbourne’s The Noble Experiment restaurant on May 16, 2016. Jo Stanley and Anthony Lehmann were two radio hosts who discussed the concept informally during their show. The hosts were encouraged by the interest shown by listeners and decided to implement their plan to promote body positivity.

Tokyo has become the latest city in the world to host a restaurant where diners are seated naked. Amrita will serve organic food and open in July 2016. Unlike similar venues in other countries, the rules for entry are very strict. Diners are required to be a certain age, weigh a specific amount, and have no tattoos.

The trend report New Natural explores the growing consumer desire for pure and natural products and experiences.

These restaurants also typically prohibit mobile phones to help create a sense of separation from the outside world. In our Control-Shift report, 69% of consumers are strongly in favor of banning mobile phones from public places such as movie theaters and restaurants.

These dining concepts can teach brands a lot. They can fully embody values such as body positivity by daring to create unconventional experiences–consumers are looking for anything unique and shareable.