On April 5th, luxury designer brand Jacquemus posted a video ad of several purse-shaped mobiles unleashed in the streets of Paris. The 3D renderings of the purses, modeled after the brand’s popular Le Bambino bags, appeared to roll through Paris’s center streets on wheels, perhaps a dig at the brand’s super-tiny purses that have gained worldwide attention in the last year.
Tubi used a fantastical, other-worldly approach in its Super Bowl ad this year. The minute-long commercial was a play on words. A human-sized rabbit followed people on their laptops or watching TV and dragged them into its own “rabbit hole;” a spoof of the way consumers can binge Tubi’s popular movies, series, and content.
The economy is underway, and consumers are gravitating towards other-worldly visuals, colorful activations, and engaging launches that elevate mundane, everyday occurrences and products. These companies are embracing a nonsensical and playful rule book to poke fun at and jolt their audiences into awe and curiosity.
