According to the Packaged Facts “Looking Ahead To Gen Z: Demographic Trends and Spending Patterns” report, Gen Z snacks more than millennials, even between meals (74% as opposed to 66%). The Gen Z generation wants to eat well and in a healthy way. They are drawn to packaging with edgy and seemingly unhealthy designs, but they still eat well. Brands like Liquid Death fit this description.
It’s in line with Gen Z, who are making the pristine Instagram Grid obsolete. It normalizes the fact that everyone has issues, needs authentic personas, and a meal is just a meal,” Andrea Hernandez, who writes for Substack’s newsletter on snacking, told Business Insider.
According to the State of Snacking Report, published by Mondelez International in January and The Harris Poll, four main factors influence global snacking: consumers snack regularly (71% of respondents), mindfully (78%), and at mealtimes (55%). They also snack sustainably (72% recycle their snacks and reduce snack waste as a priority.
Dan O’Leary, Hostess’ chief growth officer, told The Wall Street Journal that “snacking is the direction consumers are going.” Even after a 50% sales increase between 2019-2022, the company expects to see a 4%-6% growth in 2023.
